Europa
Indice dei contenuti e delle figure
The TV market in the convergence age
Main trends
Market perspectives
The TV market in 2005
Market overview
Multichannel versus free to air: and the winner is¿
A new era of growth for European pay TV
Digital TV and new offers
Digital Terrestrial: a European success
United Kingdom
– Germany
– Netherlands
– Spain
– Sweden
– France
DTT pay: two cases histories
– Finland
– Italy
Broadband TV: ADSL as a trigger of growth
New platforms entering the market: a new competitive framework
Access to content and competition among platforms
Content over DSL: a case history: Imagenio
On demand offers
– Market issues
– Critical points
– VoD over cable
– Revenue opportunities
– TV on demand
– Personal Video Recorders
Strategies in a convergent world
– Strategy of a content owners
– Strategy of a service provider
– Strategy of a platform operator/content aggregator
– Strategy of a mainstream broadcaster
The next frontier: mobile and portable TV. The DVB-H
Conclusion
Tabelle e figure:
Figure 1 TV market revenues 2004
Figure 2 TV advertising growth 2004
Figure 3 Growth and adv revenues of main broadcasters in Europe 2003-2004
Figure 4 Multichannel penetration 2003-2004
Figure 5 DTV penetration in some European Markets 2004
Figure 6 Audience of TV channels UK 2004
Figure 7 Spain: total TV share
Figure 8 Multichannel share in Spain
Figure 9 Pay TV penetration in some European markets 2004
Figure 10 DTV penetration in Europe 2004
Figure 11 Breakdown of European DTV households per technology 2004
Figure 12 Netherlands: TV reception mode 2004 ¿ ¿000 houseolds
Figure 15 Value chain in traditional analogue envirinment
Figure 16 Value chain in a convergent environment
Figure 17 Main European broadband TV operators ¿ subscribers 2004
Figure 18 Video on Demand value chain
Figure 19 Pay TV trends ¿ revenue breakdown
Figure 20 The key role of the service provider
Figure 21 DVB-H value chain
Table 1 France multichannel audience
Table 2 Swedish DTT channel line up
Table 3 Total country DSL lines 3Q2004